In addition to its little brother, augmented reality, virtual reality has quickly become a worthwhile topic in most industries. According to a report released by Zion Market Research, the global virtual reality (VR) market is expected to have an overall valuation of more than $ 26 billion by the end of 2022.
Additionally, leading virtual development companies like Singapore-based Swag Soft believe their application spans a wide variety of spectrums and spans a number of different industries.
According to this, “Virtual Reality Development can be manifested to many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation and practically all of the industries nowadays.” – to put it precisely in their words.
VR is an exciting new technology that is improving by the minute, and we’ve already seen some massive thugs in the face of Pokémon GO – the game that managed to take the whole world by storm.
It’s obvious that this is a technology that is only getting better, and with 2021 almost over, we’ve decided to take a look behind the scenes and pinpoint some of the top trends in VR development to which we can look forward to 2022.
Far beyond picture and sound
Until then, the focus is on these two senses – sight and hearing. However, serious advances are being made in incorporating our other senses into immersive virtual reality. At the Tokyo Game Show 2017 we saw the VAQSO VR – a device for odor activation the size of a Snickers bar. It is said to be the “smallest virtual reality fragrance device in the world” and can be connected to any VR headset of any type.
It was introduced in the form of a demo and paired with VR applications in a number of industries such as travel, gaming, fashion and so on.
In any case, this is just one example of the full sensory immersion that will follow in 2021. We expect massive improvements in this regard, which are largely due to the overall real-time feel of VR technology.
It’s no secret that both VR and AR have significant potential to transform the entire ecommerce space. V-Commerce sounds like a name that would be used to describe it. Consumers can test clothing, equipment, and a range of different products before making their purchase.
In addition, if the technology is sufficiently developed through the implementation of various sensory devices, we could possibly test smells and flavours as well.
VR is no doubt a part of the future of technology business. Much more 3D experiences would be used to retain customers and keep their attention.
Advertising permeates everything with exposure and VR will undoubtedly be no exception. Additionally, it could be the most effective way to reach your perfect customer and get your brand established in their mind.
VR advertising could easily take advantage of the user’s social profile and display relevant advertisements through simulated or augmented reality. This will likely have a huge impact on the entire customer journey.
Since VR is also so diverse and applicable to almost every industry, the advertising options are almost unlimited.
“This is something we can already see, but the trend will certainly continue as the field itself is experiencing massive economic growth,” said Swag Soft, the Singaporean virtual reality development company.
In 2021 and in the following years, the total need for experts in the field of VR development will certainly increase enormously. More content will be released in the coming years and we’ll see an increase in the roles associated with it. This will affect a number of different industries such as marketing, advertising, design and of course the development of VR-related equipment and sensors.
Well, technology just keeps getting better, there’s no doubt about that. It’s hard to pinpoint exactly how VR will play out in the coming year. However, the above trends will no doubt come.
A few years ago, we were blinded to being able to watch 3D movies at home and in the cinema. Now we can dive into this parallel world and fully exploit the experience.
It’s fun to be alive, isn’t it?
With this we can say that VR and AI together will make a great future technology which will add new wings to various businesses.