Numerous studies have shown that we form opinions about someone within seconds of meeting them. This implies that you just have a few seconds to impress a potential customer when you meet them. In the real estate market, where the success of your firm is closely tied to the connections you develop, first impressions are important. It’s crucial to remember that you only get one chance to create a good first impression when meeting potential real estate prospects.
Whether it’s good communication, a good grip on your niche, being a great source of information for people or being up-to-date with the latest technological tools like virtual real estate, it all matters when and how you present yourself. From the moment you meet someone new, you are forming a bond. As a consequence, your consumers receive a set of information about you from every word you speak, every facial expression, your body language; the exact same one that you show.
Here are a few tips to ensure that your initial impression as a real estate professional is a good one.
- Be Aware of Your Body Language
More often than not, body language speaks louder than words. It’s natural to feel apprehensive when meeting a real estate client for the first time. However, you don’t want your anxiety to become overpowering. Your body language should reflect your self-assurance and ease. Simple positions can boost your self-esteem. Take large strides, sit up straight, and walk with your chest up before your meeting, even if this isn’t your regular posture. If you’re meeting with a particularly significant client, record yourself to see how you appear to others. You might also practice with a mentor or colleague in the real estate industry to get feedback on how you can improve.
- Prepare Talking Points
When meeting new real estate customers, do your research and learn who you’re meeting, what they’re looking for, and anything else about them that might provide a discussion subject to keep the discussion flowing smoothly. This is referred to as “lead intelligence” in the sales business. Prepare two or three conversational topics that you think the customer will find useful. If you speak with them over the phone before meeting in person, review your notes so you can demonstrate that you are a good listener and understand their objectives and requirements. Discuss what you can bring to the table in terms of knowledge and your expertise; you can also mention how you stay up-to-date with the latest trends and how you have or will incorporate technological tools like virtual real estate tours into your services. When you meet with a customer without being prepared, you may come out as unprofessional and disorganised.
- Find Common Ground
Finding common ground so that you seem relatable is the simplest method to generate a strong first impression. You also don’t have to be too technical with this. You may share a mutual interest in the same sports teams, attended the same college, or have children of the same age. All you have to do now is make a human connection. Examine your client’s social media websites to learn more about what can become a topic of discussion. LinkedIn is a good place to start looking for this type of information. A little chit-chat has a lot of power when it comes to starting a discussion. The more you know, the more likely you are to have a long-term relationship.
- Be Engaging
You don’t have to overwhelm your client with information to impress them. You don’t have to dazzle the customer straight first, but you should be engaged and have a dialogue that seems natural and memorable. Make your customer feel at ease by listening to all they have to say. People like to talk about themselves, their families, their pets, and so on. Make the most of it by asking insightful, open-ended questions. Make all of your queries about real estate open-ended as well. This will assist you in learning what you need to know in order to assist them, as well as what they are enthusiastic about. This will demonstrate to the client that you are capable of looking after them.
These 4 tips, if followed, will ensure that you make a strong first impression on your clients. Here’s a bonus tip – integrating technology like real estate virtual viewings into your services will definitely earn you brownie points with your potential clients and can even convert them into loyal customers.
Virtual real estate allows customers to be everywhere from anywhere around the world and that will certainly help you make a name for yourself in such a saturated and competitive market.